HVAC.Organic uses the plans published by our parent agency, HVAC.Agency. The lowest monthly plan is $2,998, and a website build begins at $3,500, paid once. All prices are in Canadian dollars, and Canadian clients add the GST or HST that applies in their province (GST and QST in Quebec). You can start with a 7-day free trial that needs no credit card, and nothing locks you in. The full, current details are always on HVAC.Agency's pricing page.
Starter
$2,998 /month
Website with SEO service pages, Google Business Profile and local SEO, basic Google and Meta ads setup, monthly reporting, hosting and maintenance.
Growth
$4,498 /month
Everything in Starter plus advanced SEO and content, multi-channel paid ads, retargeting, CRM integration, review generation and weekly reporting.
Elite
$8,998 /month
Everything in Growth plus video marketing, PR outreach, a dedicated account manager, a real-time dashboard, monthly strategy calls and custom reporting.
Website packages
Essential
$3,500 one-time
5–7 page custom website in 2–3 weeks, plus $149/month hosting and maintenance.
Professional
$6,500 one-time
10–15 page conversion-focused website in 3–4 weeks, plus $249/month hosting, maintenance and CRO.
Enterprise
$12,500 one-time
Unlimited pages and locations in 4–6 weeks, plus $449/month full management.
7-day free trial · no credit card · no lock-in. 7-day free trial: digital marketing audit, website performance check, SEO analysis and competitor benchmarking. No credit card required.
Prices in Canadian dollars. Sales tax is added based on the client's province (as of October 2026, CRA rates): 5% GST in Alberta, BC, Manitoba, Saskatchewan, Yukon, NWT and Nunavut; 13% HST in Ontario; 14% HST in Nova Scotia; 15% HST in New Brunswick, Newfoundland and Labrador and PEI; 5% GST plus 9.975% QST in Quebec. Provincial sales tax (BC, Manitoba, Saskatchewan) only where it applies to the service. See full pricing on hvac.agency/pricing.
Monthly plans
| Plan | Price | What it covers |
|---|---|---|
| Starter | $2,998/month | An SEO-ready website with service pages, local SEO and Google Business Profile work, a basic set-up of Google and Meta ads, hosting, upkeep and a report each month |
| Growth | $4,498/month | The Starter scope, with deeper SEO and content work, review generation, CRM integration, paid ads across several channels plus retargeting, and reports every week |
| Elite | $8,998/month | The Growth scope, adding video, PR outreach, your own dedicated account manager, a live dashboard, a strategy call each month and reporting built to your spec |
For an organic focus, the plan descriptions map onto our services like this:
- Starter covers the base: organic SEO service pages and Google Business Profile work.
- Growth adds the advanced SEO, content and review generation behind a real content engine.
- Elite suits multi-location companies that want video, PR outreach and custom reporting on top.
Each plan, as published, includes a paid-ads component. If you want us to leave ads out entirely, tell us; we'll confirm in writing what the plan includes for your organic-only scope.
Websites
| Package | One-time price | Ongoing |
|---|---|---|
| Essential | $3,500 | A custom site of 5–7 pages, live in 2–3 weeks; hosting and upkeep then run $149/month |
| Professional | $6,500 | 10–15 pages designed around conversions, built in 3–4 weeks; $249/month afterwards covers hosting, upkeep and CRO |
| Enterprise | $12,500 | No cap on pages or locations, delivered in 4–6 weeks; $449/month afterwards for full management |
For organic growth, page count matters. An Essential site suits a small company with two or three core services in one town. A company selling furnaces, boilers, heat pumps and AC across several towns usually needs the room of a Professional or Enterprise build.
What drives the cost of organic work
Four things decide how much organic work your company needs:
- Competition. Ranking for "furnace replacement" in a large metro takes far more work than in a smaller regional city.
- Starting point. A slow, thin site with no reviews needs more foundation work than a solid site that has stalled.
- Number of services and towns. Each core service and each real service area deserves its own page.
- Your patience. Organic work compounds. A plan judged at month three will look expensive; the same plan judged at month twelve often looks very different.
A budgeting example
Say you currently spend $4,000 a month on ads, plus a $1,500 management fee. That is $66,000 a year, and almost none of it leaves an asset behind.
Now compare a Starter plan at $2,998 a month while you keep $2,000 of ad spend for the first six months:
- Months 1–6: $2,998 + $2,000 = $4,998 a month
- Months 7–12: ad spend reduced in stages, perhaps to $1,000 a month
Year one costs roughly the same, but you finish with ranking service pages, a stronger map listing, and a smaller ad bill going into year two. Our ad-spend exit plan and our guide to organic versus paid lead maths work through this with your real numbers.
How to choose
- Choose Starter if you are a single-location company that mostly needs the basics done properly.
- Choose Growth if replacements are a big part of your revenue and you want content working for you.
- Choose Elite if you run several locations or want video and PR alongside organic work.
- Choose a website first if your current site can't be fixed, or you don't control it.
Not sure? The trial's audit usually makes the answer clear. Questions about contracts, ownership and reporting are covered in our FAQ, or you can contact us and ask.
Frequently asked questions
Do the plans include ad spend?
No plan fee includes media spend. The published plans do include some paid-ads work, so if you want an organic-only scope, say so on the first call and we'll agree in writing what the plan covers.
Is there a contract?
There is no lock-in. You can start with the 7-day free trial, which needs no credit card, and continue month to month after that.
What does the free trial include?
Four checks: we audit your digital marketing, test how your website performs, analyse its SEO, and benchmark you against local competitors. The findings are yours to keep either way.
Why does organic marketing cost as much as ads management?
Because most of the cost is skilled work: writing, technical fixes, profile management and reporting. The difference is that the result stays with you, while ad spend stops working the moment it stops.